Vermilion Software Brand Design
Vermilion Software Brand Design
The Brief
Vermilion Software is a leading global provider of client reporting and communications software and services to the financial asset management industry. Since its founding in 2003, Vermilion had gone through a period of rapid growth. The brand identity had been left behind and did not reflect the company’s current stature within the financial reporting sector. Via Financial communications agency Streets Consulting, Hypergroup were asked to help develop an updated, revitalised brand identity that would lay the groundwork for the company’s planned international expansion and reflect Vermilion’s sector leading status.
The Solution
We reinvigorated the Vermilion brand through a brand identity relaunch that included the brand logo, website design, corporate stationery, corporate and product brochures, product factsheets, exhibition stand design and presentation design. Clean typography with vibrant graphics were used to create a modern, confident look that helps put the brand on a solid platform for future growth.
Materials Produced
Brand visual identity, digital brand materials, printed brand materials, event brand materials.
Client Testimonial
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About Hypergroup
Hypergroup are a small branding agency, led by Marlon Duncanson, a senior brand designer with over 25 years of branding experience. We help companies to maximise success by leveraging the power of branding. We have the skill and expertise needed to create a strong visual identity that will appeal to your target audiences; stand out from your competitors; project your values and aspirations; and stand the test of time. We have built our reputation by working with leading brands that demand quality brand design to help them succeed in crowded and competitive markets. We also work with brand owners and agencies to roll-out existing brands correctly across a range of print and digital media.