Vermilion Software

Vermilion Software Branding Case Study

The Brief

Vermilion Software is a leading global provider of client reporting and communications software and services to the financial asset management industry. Since its founding in 2003, Vermilion had gone through a period of rapid growth. The brand image had been left behind and did not reflect the company’s current stature within the financial reporting sector. Via Financial communications agency Streets Consulting, Hypergroup were asked to help develop an updated, revitalised brand identity that would lay the groundwork for the company’s planned international expansion and reflect Vermilion’s sector leading status.

The Solution

We reinvigorated the Vermilion brand through a brand identity relaunch that included the brand logo, website design, corporate stationery, corporate and product brochures, product factsheets, exhibition stand design and presentation design. Clean typography with vibrant graphics were used to create a modern, confident look that helps put the brand on a solid platform for future growth.

Materials Produced

Brand logo, website design, corporate stationery, corporate brochure, product brochure, product Factsheets, exhibition stand design, presentation design.

Client Testimonial

“Hypergroup were tasked with delivering Vermilion’s refresh of brand across all brand assets including our logo. There was added pressure as the delivery of design was required quickly with some elements being quite complicated to translate into design. The result was a precise interpretation of our brief and we were able to deliver the refresh on time.”
Sylvia Kwok, Head of Marketing at Vermilion Software

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About Hypergroup

Hypergroup are a virtual team of creatives and digital specialists, led by Marlon Duncanson, a senior designer and project manager with over 25 years’ creative industry experience. We specialise in the financial, corporate and tech sectors but we also have robust experience working in many other sectors. We have built our reputation by working with leading brands that demand quality design to help them succeed in crowded and competitive markets.