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Client: Shell Royal Dutch Group
Sector: Oil Exploration and Production
Project: Deepwater branding campaign
Background: Shell exploration and production needed to brand their deep
sea technologies division, Shell Deepwater.
The objective was to communicate Shells leadership in this area and reflect it's
cutting edge capabilities.
In partnership with a major public relations company, we developed a range of
different marketing materials including a credentials brochure, calendar, multimedia
CD, website and a prestigious coffee table book which was given to senior politicians
and heads of state.
Clean lines, vivid images and Shell colours were used to give the whole campaign
a modern, high-tech feel. |






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