| |
 |
Client: Motorola
Sector: Information Technology
Project: SmartChip branding campaign
Background: Motorola semiconductor division, based in Glasgow, asked us
to create a brand for their credit card based SIM technology.
The objective was to position Motorola as the leading player in the marketplace
and to encourage ingredient specifying.
We put forward a list of potential brand names, from which the name 'SmartChip'
was chosen. From there we developed the logo and a range of marketing materials
including a marketing brochure in multiple languages, various technical literature,
exhibition stands, Internet site and posters.
Bold typography and creative photography were used to give the whole campaign
a fresh, high-tech feel. |







|
|