| |
 |
Client: EDS
Sector: Information Technology
Project: Play to Win brochure
Background: Top US IT company EDS needed to create a marketing brochure
aimed at key buyers and influencers within UK blue-chip companies with the objective
of communicating EDS' core values.
We developed the idea of linking their core values to different sports and created
the 'Play to Win' strapline.
Bold, vivid images were used in combination with their corporate colours and silver
to reflect dynamism, quality and technology. A landscape format was used to symbolise
lateral thinking. |




|
|