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Client: ARCO Chemical
Sector: Automotive chemical
Project: Hyperlite marketing brochure
Background: US Chemical giant, ARCO, needed to create a brochure for Hyperlite,
a chemical foam product used in car seats and dashboards.
The brochure would be aimed at buyers and specifiers for major car manufacturers.
Although the product was a foam, we wanted to replicate the look and feel of a
high-end car brochure.
Stylish typography and close-up photography was used to give the whole brochure
a high quality, automotive feel. |





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